AREAS TO SPECIALIZE IN
There are several paths in public relations. You can work for an individual organization or you can work for an agency.
Organizations that rely on public relations professionals range from for-profit private or public companies to non-profit groups.
Working 'in house' means you will focus on a specific organization's mission or product line.
Public relations agency professionals work with multiple clients from any number of organizations. Most agency professionals specialize in a specific industry such as consumer, health, finance, sports, public affairs, etc.
Working in an agency means you will likely work with several clients from different companies.
For more information, visit: http://prssa.prsa.org/about/PR/